MODERN SELLING

FOR B2B  

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By 2025, 80% of interactions between sales teams and B2B buyers will happen in digital spaces. (Gartner, 2020)

 

61% of the B2B market works exclusively online now.  (Thrive My Way, 2022)

 

50% of all high-tech B2B sales are digital, and the trend keeps growing. (Thrive My Way, 2022)​

 

LinkedIn is a top-three player in B2B digital advertising and growing 3x faster than our category. (LinkedIn, 2021)

 

Inbound Marketing

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Inbound marketing is a business methodology that attracts customers by creating valuable content and
experiences tailored to them

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Attract

Blog

Keywords

Social media

visitors

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2

Convert

Forms

CTAs

Landing pages

leads

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Close

Emails

Signals

Workflows

customers

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Delight

Events

Social inbox

Smart content

promoters

Social selling

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Social selling is a lead-generation technique where salespeople directly interact with their prospects 
on social media platforms.

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Sales & Marketing

CRM automatization

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Aligning both teams could lead to 209% more revenue from marketing, 67% more efficient at closing deals from sales and 36% higher customer retention. (Marketo)


B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth (Forrester)

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Marketing tools

  • Email marketing

  • Marketing automation

  • Lead nurturing

  • Landing pages / Forms

  • Social media

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Sales tools

  • Sales pipe

  • Sales automation

  • Meeting scheduling

  • Calling

  • Documents

For Sales

Close more deals faster

  • Monitor salespeople activities (calls, meetings), sales pipelines
     

  • Sales time and automate email sequences and workflows
     

  • Track and report all your sales activities and revenues (pipeline)

For Marketers

Inbound campaigns at scale

  • Centralize all marketing tools and data in one place (landing pages, emails..)
     

  • Automated scenarios and tailored digital experiences at scale using workflows
     

  • Score leads (lead scoring), to automatically transfer them to salespeople via workflows and to set up automated scenarios

For Management

Take better decisions

  • Measure sales & marketing actions impact
     

  • 360 view of all key information for better decisions
     

  • Align your sales & marketing teams for more efficiency

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